Mindspeller

Implicit Association

Concept Testing

Find your north star branding theme.

Test your campaign concepts.

Bring your brand closer to its destination.

Sample of positioned brands (network simplified for demonstration purposes)

IMPLICIT ASSOCIATION TESTING

Get in your customer's mind!

01

Decode

Upload your creatives and locate the perception of your brand in the mind of your customers.

02

Develop

Upload your creatives and locate the perception of your brand in the mind of your customers.

03

Drive

Upload your creatives and locate the perception of your brand in the mind of your customers.

Submit your creative ideas and concepts to spontaneous association testing.  Reveal how the market truly perceives your brand and predict which concepts best evoke your brand values. Rely on the wisdom of the crowd to quantify association strength and replace campaign liabilities with assets that truly resonate. 

Target Brand Image

Leverage spontaneous emotions to shape your target brand image.

Brand Agencies

Create a winning brand strategy in minutes, not weeks. Check your instincts using actionable consumer neuroscience.

Brand Owners

Benchmark your brand postioning. Shape your brand image.

Testimonials

Hear it from our customers


It was a good experience

4/5

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.


It was a good experience

4/5

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.


It was a good experience

4/5

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

Johan Green

Company Name

Mikael J.

Company Name

June Miller

Company Name

It was a good experience

4/5

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consectetur adipiscing elit. Ut elit

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CASE STUDIES

Brands Adopting Mindspeller

Discover how brands are applying Mindspeller’s research platform

Brand preference follows the consistent framing of your brand alongside a theme that matches the values you share with your brand ambassadors.
 

Choose your ‘north star’ frame of reference wisely with Mindspeller. Benchmark your brand in the world’s largest interactive mind map and be the first to claim an authentic frame of reference that truly resonates. 

Track your brand assets in the consumer mind

mindspeller association score